![]() There are tens of thousands of people such as Mao in China these days who use their artistic talent to create emojis and rake in the moolah. Through tips from WeChat users doting on Budding Pop, Mao today earns a decent monthly income. The emoji has been downloaded more than 800 million times through WeChat, the killer all-in-one app of Tencent. More than half of China's population - say, 650 million people of the 1.3 billion nation - have had a tryst with Budding Pop since. They were digitalized and animated later. Soon, Budding Pop evolved into a series of drawings express-ing a range of emotions for different occasions and moods. She named her character Zhangcao Yantuanzi, or Budding Pop, a chubby, adorable boy (or girl, since gender is not indicated, about 4-years-old), with a tuft of grass, rather a couple of green leaves on a stem, for hair.Įmojis evolve into organized business, spin millions for artists, apps, IP firms ![]() ![]() One day, just for fun, she drew a cartoon character. Until four years back, she was just a normal student, dependent on family support to complete her education. Mao Tui (not her real name), 22, a collegian in Anhui province, can testify to the power of emojis. With hundreds of millions of users now on social media like WeChat, a widely used emoji could prove a money-spinner and a precious commodity, an IP worth its weight in gold.ĪLSO READ: Tencent-backed super-app emerges to rival its own WeChat ![]() Users love emojis because they help spice up their messages with slick meanings, or moods or mind states, that are best expressed quickly not in words but through interesting or funny images. The digital-age image-based art form is also creating a whole new line of business that is estimated to see double-digit, perhaps even triple-digit, annual growth in the next few years.įor the uninitiated, emojis are standardized sets of stylized images like smileys, usually animated, that express a range of emotions or short messages (like hello, hi! and other kinds of greetings, exclamations, snubs).Įmojis, an evolution of yester-year text character-based emoticons, are part and parcel of most messages exchanged by users of instant messengers, social media, email and the like. Emoji - it's the newest intellectual property or IP in China's Creativeville that is spawning millions of yuan for its creators as well as peddlers. ![]()
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